Recruitment Strategy

Recruitment, as a human resource management function, is one of the activities that impact most critically on the performance of an organization. While it is understood and accepted that poor recruitment decisions continue to affect organizational performance and limit goal achievement, it is taking a long time for public service agencies in many jurisdictions to identify and implement new, effective hiring strategies. In some areas, existing laws inhibit change; in others, the inhibiting factor is managerial inertia.


Recruitment strategies are what determine the quality of an employee hired for an organization. If several poor employees are hired in succession, perhaps the strategies should be rethought. Organizations will have to be more aggressive in their strategies when the economy is good so that they will stand out to applicants and convince them that they would be good employers.

Acquiring and retaining high-quality talent is critical to an organization’s success. As the job market becomes increasingly competitive and the available skills grow more diverse, recruiters need to be more selective in their choices, since poor recruiting decisions can produce long-term negative effects, among them high training and development costs to minimize the incidence of poor performance and high turnover which, in turn, impact staff morale, the production of high quality goods and services and the retention of organizational memory. At worst, the organization can fail to achieve its objectives thereby losing its competitive edge and its share of the market.

The Recruitment Strategies

Successful recruitment involves the several processes

  • Development of a policy on recruitment and retention and the systems that give life to the policy;

    Needs assessment to determine the current and future human resource requirements of the organization. If the activity is to be effective, the human resource requirements for each job category and functional division/unit of the organization must be assessed and a priority assigned.

  • identification, within and outside the organization, of the potential human resource pool and the likely competition for the knowledge and skills resident within it;
  • job analysis and job evaluation to identify the individual aspects of each job and calculate its relative worth;
  • Assessment of qualifications profiles, drawn from job descriptions that identify responsibilities and required skills, abilities, knowledge and experience;
  • Determination of the organization’s ability to pay salaries and benefits within a defined period;
  • identification and documentation of the actual process of recruitment and selection to ensure equity and adherence to equal opportunity and other laws.
  • Documenting the organization’s policy on recruitment, the criteria to be utilized, and all the steps in the recruiting process is as necessary in the seemingly informal setting of in-

    House selection as it is when selection is made from external sources.

  • Documentation satisfies the requirement of procedural transparency and leaves a trail that can easily be followed for audit and other purposes. Of special importance is documentation that is in conformity with Freedom of Information legislation (where such legislation exists)

Recruitment strategies / Recruitment Process

Recruitment may be conducted internally through the promotion and transfer of existing personnel or through referrals, by current staff members, of friends and family members.

Where internal recruitment is the chosen method of filling vacancies, job openings can be advertised by job posting, that is, a strategy of placing notices on manual and electronic bulletin boards, in company newsletters and through office memoranda. Referrals are usually word-of-mouth advertisements that are a low-cost-per-hire way of recruiting.

Internal recruitment does not always produce the number or quality of personnel needed; in such an instance, the organization needs to recruit from external sources, either by encouraging walk-in applicants; advertising vacancies in newspapers, magazines and journals, and the visual and/or audio media; using employment agencies to “head hunt”; advertising on-line via the Internet; or through job fairs and the use of college recruitment.

Posting Vacancies

As indicated earlier, job posting refers to the practice of publicizing an open job to employees (often by literally posting it on bulletin boards) and listing its attributes, such as criteria of knowledge, qualification, skill and experience.2 The purpose of posting vacancies is to bring to the attention of all interested persons (inside or out of the organization) the jobs that are to be filled.

We take blue collar / Working class staff recruitment only if it is with large project, which includes sourcing of critical / Senior / Engineering positions.